Case Studies - Individuals with Challenges
A FTSE firm recruited a senior level executive to head
the Heath and Safety department. Although experienced and
expert in his job he found it difficult to persuade the main
board of his recommendations. He tended to swamp his
audience with too many details, and failed to outline
benefits and implications of certain actions. We coached him
to be more rigorous in cutting out irrelevant detail, to
follow his notes and to give graphic examples that were
relevant to the listener.
We coached a senior individual who appeared to lack
passion and was boring. In fact we found he was most
committed to his area of considerable expertise but needed
- Talk in short phrases
- Use pungent examples to back up the theory
- Modulate his voice more
- Ask questions – he was always on transmit and
unaware that he needed to take an interest in the views
of others. He was inept at asking questions.
We coached a technically brilliant fund manager who had
difficulty in being understood. He found it difficult to
control the flow of information, talking rapidly and without
pause. We slowed him down by encouraging following his notes
rather than going ad lib, using silence to allow key points
to sink home.
We coached a senior sales manager whom the company wished
to promote but felt unable due to his poor communication
skills. His delivery faded away and lacked impact and
conviction. We coached him to adopt a more emphatic style
(using short phrases) The effect was quickly obvious to his
listeners – and himself!
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